{"id":25664,"date":"2022-07-26T13:43:38","date_gmt":"2022-07-26T13:43:38","guid":{"rendered":"https:\/\/www.rightsdirect.com\/?post_type=blog_post&p=25664"},"modified":"2023-02-16T13:50:45","modified_gmt":"2023-02-16T13:50:45","slug":"pharmazeutische-kommunikation","status":"publish","type":"blog_post","link":"https:\/\/www.rightsdirect.com\/de\/blog\/pharmazeutische-kommunikation\/","title":{"rendered":"Darum haben Kommunikationsteams in der Pharmaindustrie Schwierigkeiten, Inhalte zu verwalten."},"content":{"rendered":"\n

In der pharmazeutischen Industrie arbeiten medizinische Kommunikationsexperten mit einer enormen Menge an Inhalten, um bei der Aufkl\u00e4rung und Beantwortung von Anfragen von Patienten, Gesundheitsdienstleistern und anderen zu helfen. Sie verlassen sich auf Inhalte, um Schulungs- und Marketingmaterial f\u00fcr den internen und externen Gebrauch mit klinischen Informationen \u00fcber die Produkte ihres Unternehmens zu erstellen, einschlie\u00dflich der Meldung unerw\u00fcnschter Ereignisse. Dar\u00fcber hinaus sind sie f\u00fcr die Verwaltung verschiedener medizinischer Informationsdatenbanken sowohl f\u00fcr Arzneimittel auf dem Markt als auch f\u00fcr Arzneimittel in der Entwicklung verantwortlich.<\/h2>\n\n\n\n

Aber wie ist es m\u00f6glich, all diese Inhalte zu verwalten, ohne den \u00dcberblick zu verlieren? Erfahren Sie mehr dazu im nachfolgenden Blog Post, der zuerst im Blog des Copyright Clearance Centers erschien.<\/h2>\n\n\n\n

But, with all this content at their disposal, are medical communications teams in need of an easier way to manage content? Research from Accenture\u2019s The State of Content Survey for Life Sciences<\/a> suggests yes.<\/p>\n\n\n\n

The study shows 78% of respondents in pharma and biotech and 95% in med tech reporting moderate to enormous amounts of digital content and assets being produced by their organizations \u2013 with no indication of that slowing down.<\/p>\n\n\n\n

The concerning statistic is this: Only 13% of pharma and biotech marketers and 17% of med tech marketers think they leverage content \u2013 both internal and third-party published \u2013 well.<\/p>\n\n\n\n

What makes content management so difficult?<\/p>\n\n\n\n

One challenge to content management is the fact that siloed, localized content makes the authoring process overly time-consuming and difficult to do in a copyright-compliant manner.\u00a0 Many times, a document needs to be created with externally published literature, charts, and graphs, mixed in with internal data and information.<\/p>\n\n\n\n

And once content is created, the resulting formats are hard to search, have limited reuse potential, and require endless version management. In an era when people want access anytime, anywhere, content also falls short if it cannot be optimized for use on mobile devices or through VPN access.<\/p>\n\n\n\n

Related Reading: <\/strong>Mobile\u2019s Role in Information Management and R&D Content<\/a><\/h5>\n\n\n\n

The benefits of a centralized library for communications teams<\/h4>\n\n\n\n

Companies have acknowledged their need for a centralized place to store and review content. Gartner predicts that investment in IT in the life sciences sector will reach $54 billion by 2019<\/a>. It\u2019s within this arena that shared libraries and component authoring tools can help.<\/p>\n\n\n\n

For corporations with thousands of employees spanning the globe, a centralized, secure editing tool is critical. A library that is easily accessible for content users could offer the means to store, organize and collaborate on published content within teams and across the organization. In addition, by centralizing published materials, life sciences companies can quickly locate the information they need to support patent and regulatory submissions or pharmacovigilance activities.<\/p>\n\n\n\n

With centralized libraries, easier collaboration is ingrained into the workflow. With most medical communications departments dealing with vast volumes of content, contributors want to be confident they are editing the most up-to-date version of a document. But with contributors sharing different versions of the same document on their desktops, that becomes a challenge.<\/p>\n\n\n\n

Taking shared libraries a step further with component authoring<\/h4>\n\n\n\n

A component-based approach to content takes the collaborative concept of centralized libraries a step further. It allows information to be organized into chunks that can be used and reused across the business. Component authoring enables sections of a document to be edited and changed automatically in all related documents. Where content updates used to take weeks \u2013 or even months \u2013 multiple changes can be completed quickly and efficiently.<\/p>\n\n\n\n

Today\u2019s medical communications departments are increasingly becoming author and publisher figures within the organization. Utilizing an efficient, copyright-compliant process to create content for external distribution is the end goal \u2013 with an effective content management workflow, this will become an easier feat.<\/p>\n\n\n\n

Content access anytime, anywhere.\u00a0<\/strong><\/em>Learn more about RightFind<\/em><\/strong><\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In der pharmazeutischen Industrie arbeiten medizinische Kommunikationsexperten mit einer enormen Menge an Inhalten, um bei der Aufkl\u00e4rung und Beantwortung von …<\/p>\n","protected":false},"author":242,"featured_media":25665,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"internal_tag":[],"topic":[],"coauthors":[],"class_list":["post-25664","blog_post","type-blog_post","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDarum haben Kommunikationsteams in der Pharmaindustrie Schwierigkeiten, Inhalte zu verwalten. - RightsDirect<\/title>\n<meta name=\"description\" content=\"Darum haben Kommunikationsteams in der Pharmaindustrie Schwierigkeiten, Inhalte zu verwalten. 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