{"id":25712,"date":"2022-08-31T18:10:18","date_gmt":"2022-08-31T18:10:18","guid":{"rendered":"https:\/\/www.rightsdirect.com\/?post_type=blog_post&p=25712"},"modified":"2023-02-16T13:50:11","modified_gmt":"2023-02-16T13:50:11","slug":"vernetzte-innovation","status":"publish","type":"blog_post","link":"https:\/\/www.rightsdirect.com\/de\/blog\/vernetzte-innovation\/","title":{"rendered":"Vernetzte Innovation aufbauen"},"content":{"rendered":"\n
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Once you have decided to move forward with networked innovation and identified your expanded research and team of partners, where do you begin?<\/p>\n\n\n\n
It\u2019s a good idea to start by spelling out what networked innovation means to your company. At CJB and Associates, we spend a lot of time on the upfront part of a project, sorting through the available research, assembling the right team, conducting an in-depth review of the innovation priorities, and determining where and how networked innovation can help. While seemingly trivial, setting a solid idea for what qualifies as \u201csuccess\u201d is a vital first step in any innovation-oriented project.<\/p>\n\n\n\n
Because we\u2019re focusing on the CPG world, any success criteria has to involve a benefit to the consumer. It could be better taste, a health benefit, a cost-benefit, or some combination. A tangible and measurable definition of success will make defining actionable objectives much easier. For example, if better taste is an objective, set a consumer test-win versus competition or an internal reference as success criteria. If health is an objective, you may need a clinical trial or at least very clear product nutritional guidance (e.g. no trans fat and less than 15% saturated fat; less than 100 calories per serving).<\/p>\n\n\n\n
Setting the strategy should be done cross-functionally and with strong management support and involvement. In the CPG world, you have to have engagement from the supply chain, marketing, sales, legal, R&D, and possibly HR if there is a cultural hurdle to overcome. The R&D function may talk about breakthrough technology. The legal team will want solid intellectual property (IP) protection and little risk of infringing on others\u2019 IP. The marketing team will think about a superior consumer proposition. Sales will want a great story to bring to customers and a cost basis they can work with. The supply chain will want to make sure the new technologies that emerge can be scaled up and planned for in their capacity and ingredient purchasing planning. Finally, senior management should be able to articulate expectations of what a successful increase in sales and profit would look like and over what timeframe.<\/p>\n\n\n\n
Keep an open mind toward non-conventional solutions to achieve your goal. We have found one of the hallmarks of successful networked innovation is when a solution comes from an unexpected source. For example, in a project that looked for a better way to refine healthy edible oils, we found a promising lead from a group working on fuel cell technologies. In this case, the fuel cell team was working with novel separation technologies that, as it turned out, could work for edible oils as well.\u00a0 In projects involving food ingredients, we have found many breakthrough solutions from the pharmaceuticals world. Pharmaceutical companies have spent years working on better drug delivery technologies. Many of those technologies are ideal for delivering flavors. The pharma groups are usually happy to find new applications for existing technologies and the food companies can take advantage of the years of development and safety testing without spending the many millions of dollars typical of a pharma R&D project.<\/p>\n\n\n\n
In addition to the discovery process, content management will be equally important throughout the networked innovation project. Test results and research content will often be exchanged both internally and externally. This should be done in a way that minimizes duplication of effort and the risk of copyright infringement through unlicensed sharing.<\/p>\n\n\n\n
A major key to successfully building networked innovation is having the right content workflow and collaboration tools in place from the start to allow R&D teams to:<\/p>\n\n\n\n
The challenges of building and running an innovation network are many, and the journey is long. But the rewards of new discoveries made from the collaborative effort are great. The right set of partners, tools, and an open mind will see you on your way in no time to the next big breakthrough.<\/p>\n\n\n\n
More food for thought in these related blogs:<\/p>\n\n\n\n
Food Companies in Crisis: What Happens and How to Prevent It<\/a><\/p>\n\n\n\n