{"id":45373,"date":"2023-03-23T15:47:35","date_gmt":"2023-03-23T15:47:35","guid":{"rendered":"https:\/\/www.rightsdirect.com\/?post_type=blog_post&#038;p=45373"},"modified":"2023-04-07T13:01:12","modified_gmt":"2023-04-07T13:01:12","slug":"exekutives-urheberrechtsverhalten","status":"publish","type":"blog_post","link":"https:\/\/www.rightsdirect.com\/de\/blog\/exekutives-urheberrechtsverhalten\/","title":{"rendered":"Das paradoxe Verhalten von F\u00fchrungskr\u00e4ften beim Teilen von urheberrechtlich gesch\u00fctzten Inhalten\u00a0\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Von der Forschung \u00fcber die medizinische Kommunikation bis hin zu Recht und Marketing: Der Austausch von Inhalten mit Kolleg:innen \u00fcber alle Bereiche und Abteilungen hinweg ist von entscheidender Bedeutung. Mitarbeiter:innen in allen Jobrollen teilen Inhalte mit immer mehr Menschen. Eine spannende Erkenntnis aus der von Outsell im Auftrag des CCC durchgef\u00fchrten <em>Information Seeking and Consumption Study<\/em> ist, dass F\u00fchrungskr\u00e4fte die meisten Inhalte teilen und dabei der h\u00f6chsten Wahrscheinlichkeit von Urheberrechtsverletzungen ausgesetzt sind.&nbsp;&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Warum das so ist, erfahren Sie in dem nachfolgenden Beitrag, der zuerst im Blog des CCC erschien.&nbsp;<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Is awareness enough?&nbsp;&nbsp;<\/h4>\n\n\n\n<p>In research-driven organizations, sharing content and information between colleagues across job roles is crucial for staying up to date on trends, supporting collaboration, and driving innovation<strong>. The number of people executives share material with has risen nearly 72%<\/strong>, a level of sharing significantly higher than colleagues in middle management and individual contributor roles. According to the 2023 Information Seeking and Consumption Study, executives report the highest level of copyright awareness (91%) but are most likely to share in ways not allowed by their companies\u2019 own policies. Ninety-two percent of executives report considering copyright before forwarding information and 91% acknowledge awareness of \u201cserious risks of copyright infringement\u201d when they do. Yet, <strong>90% of executives will share any and all relevant information<\/strong> to help their organization in competitive, mission-critical, or time-critical situations.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image.png\" alt=\"\" class=\"wp-image-45374\" srcset=\"https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image.png 1024w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-300x169.png 300w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-768x433.png 768w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-210x118.png 210w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-476x267.png 476w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-436x246.png 436w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-532x300.png 532w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-111x63.png 111w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-156x88.png 156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How has the Evolving Workplace Effected Executive Content Sharing Behavior?&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Remote and hybrid work environments have changed executive information sharing activities. Seventy-nine percent of executives surveyed stated that they share more often than in the past, and 50% stated that they share with more people. These numbers are higher than the average survey results across all roles, which report that 55% of all employees are sharing more often and 42% are sharing with more people.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The ability to work on digital platforms is crucial to remote and hybrid environments. The 2023 overall study results show that 33% of employees prefer collaboration tools to share information and close to 41% prefer email. Among executives, 41.3% prefer collaboration tools and close to 39% prefer email. <strong>Since the last survey in 2020, executive-level preference for collaboration tools has risen 82%<\/strong>. Downloading content through any tool makes a new copy of that content \u2013 and copying often requires permission. With the rise in the use of collaboration tools, more people may be downloading content from those tools, creating new potential instances of unlicensed sharing.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why does this matter?&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Executives are the leaders of their organizations. It\u2019s critical that they learn and understand their organization\u2019s copyright policies and that they consistently adhere to them as well. <strong>Executives report that they depend on an average of 9.4 critical-to-job print or digital publications<\/strong>, significantly higher than middle managers (7.1) and individual contributors (4.5). Of the publications accessed, executives report using 12 publications per week compared with middle managers (9) and individual contributors (5). <strong>With more than half (54%) of the information shared coming from external sources, executives could be responsible for more than double (125.9) the potential instances of unlicensed sharing as middle managers (46.6) and more than seven times that of individual contributors (17.5).<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What can executives do?&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Executives should lead by example. They should ensure their organization has a solid copyright policy in place and that they fully understand and align their behaviors with those policies. They should also take steps to support employee education and communication about copyright and deploy appropriate <a href=\"https:\/\/www.copyright.com\/solutions-annual-copyright-license\/\" target=\"_blank\" rel=\"noreferrer noopener\">compliance solutions<\/a> to support a streamlined content workflow. Those solutions should make it easier for executives and all employees within the organization to secure needed permissions through proper licensing and copyright-compliant content management software.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Download the Information Seeking and Consumption Study Report&nbsp;&nbsp;<\/p>\n\n\n\n<p>Get more details about executive content sharing habits and many other insights into how people across job levels think and behave in the context of copyrighted content consumption, use, and sharing by accessing the complete 2023 <a href=\"https:\/\/www.copyright.com\/wp-content\/uploads\/2023\/01\/CCC-RD-2023-Outsell-eBook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Information Seeking and Consumption Report<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Von der Forschung \u00fcber die medizinische Kommunikation bis hin zu Recht und Marketing: Der Austausch von Inhalten mit Kolleg:innen \u00fcber&nbsp;&hellip;<\/p>\n","protected":false},"author":242,"featured_media":45377,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"internal_tag":[],"topic":[],"coauthors":[],"class_list":["post-45373","blog_post","type-blog_post","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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