{"id":45405,"date":"2023-03-31T17:41:37","date_gmt":"2023-03-31T17:41:37","guid":{"rendered":"https:\/\/www.rightsdirect.com\/?post_type=blog_post&#038;p=45405"},"modified":"2023-03-31T17:41:39","modified_gmt":"2023-03-31T17:41:39","slug":"urheberrechtsbewusstsein-der-mitarbeiter","status":"publish","type":"blog_post","link":"https:\/\/www.rightsdirect.com\/de\/blog\/urheberrechtsbewusstsein-der-mitarbeiter\/","title":{"rendered":"Steigern Sie das Urheberrechtsbewusstsein Ihrer Mitarbeiter:innen\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Innerhalb von Unternehmen werden Urheberrechtrichtlinien offenbar h\u00e4ufiger diskutiert. Dieser Trend l\u00e4sst sich in der neuesten \u201cInformation Seeking and Consumption Study\u201d erkennen, die von der Analysefirma Outsell, Inc. ver\u00f6ffentlicht wurde. Durchschnittlich kennen 74 % der Mitarbeiter:innen entsprechende Richtlinien. Das Verhalten der Mitarbeiter:innen ist jedoch oft nicht mit den Anforderungen der im Unternehmen geltenden Urheberrechts-Politik vereinbar.&nbsp;<\/h3>\n\n\n\n<p><em>Warum das so ist, erfahren Sie in dem folgenden Beitrag, der zuerst im Blog des CCC erschien.\u00a0<\/em><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Importance of Content&nbsp;<\/h4>\n\n\n\n<p>Published content is at the heart of innovation. The ease with which teams can access and share information, such as news, feature articles, research reports, and more, can influence the pace at which organizations and their teams drive innovation and deliver products and services to the market. According to analysts Outsell\u2019s recent study about information seeking and consumption, on average, employees share content nearly 8 times per week with 15 people. When you consider that 49% of the content that\u2019s shared is externally sourced, that\u2019s about <strong>57 potential instances of unlicensed sharing per employee, per week.<\/strong>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Do Your Employees Understand Your Company\u2019s Copyright Policies? (Most Don\u2019t)&nbsp;<\/h4>\n\n\n\n<p>Access to third-party published content is crucial for employees at research-driven organizations. While the sharing of information with co-workers supports collaboration and drives innovation, the sharing of this content without first obtaining the necessary subscriptions, licenses, or permissions also carries enormous potential risk. Simple content exchanges to help further a discussion and keep business moving may actually create or increase the risk of copyright infringement, leading to costly lawsuits or settlements and affecting brand reputation.&nbsp;<\/p>\n\n\n\n<p>Protecting your company\u2019s intellectual property, including patents, trademarks, and creative materials produced by employees or contractors and protected by copyright, is important. Your employees would likely agree with this statement, but the most recent study from analyst firm Outsell, Inc. results contain some worrying statistics about employee sentiments about copyright:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image.jpeg\" alt=\"\" class=\"wp-image-45406\" srcset=\"https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image.jpeg 1024w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-300x169.jpeg 300w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-768x433.jpeg 768w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-210x118.jpeg 210w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-476x267.jpeg 476w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-436x246.jpeg 436w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-532x300.jpeg 532w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-111x63.jpeg 111w, https:\/\/www.rightsdirect.com\/wp-content\/uploads\/sites\/6\/2023\/03\/image-156x88.jpeg 156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Without that awareness of the limitations on what they can lawfully do, employees may share content without full awareness of the limitations of what they can lawfully do, unaware they\u2019re putting their organization at risk.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 Quick Tips to Increase Copyright Awareness&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>New employees need to be made aware of the company\u2019s copyright policy and should receive ongoing reinforcement thereafter, so information isn\u2019t forgotten or outdated.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Employee training should include relatable experiences and specific use cases, so your team can better understand the granular aspects of their company policy. Provide scenarios, such as: If your company has just been featured in an influential trade journal, can the article be sent to a small group of coworkers via a collaboration tool? Or, if you have permission to use an entire article, can you extract one chart and put it in a presentation?&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Make it easy for employees to get answers. When employees don\u2019t receive thorough training, they may not be sure who to turn to with copyright questions. Designate a copyright expert or department that can answer these questions, and make this service known to your entire organization.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Businesses can take steps to support employee education [link to copyright education] and communication about copyright and deploy appropriate <a href=\"https:\/\/www.copyright.com\/solutions-annual-copyright-license\/\" target=\"_blank\" rel=\"noreferrer noopener\">compliance solutions<\/a> to support a streamlined content workflow. Those solutions should make it easier for all employees to secure needed permissions through proper licensing and copyright-compliant content management software.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the Information Seeking and Consumption Study Report&nbsp;<\/h3>\n\n\n\n<p>Get more details about employee content sharing habits and insights into how people think and behave in the context of copyrighted content consumption, use, and sharing by accessing the complete 2023 <a href=\"https:\/\/www.copyright.com\/wp-content\/uploads\/2023\/01\/CCC-RD-2023-Outsell-eBook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Information Seeking and Consumption Report<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Innerhalb von Unternehmen werden Urheberrechtrichtlinien offenbar h\u00e4ufiger diskutiert. Dieser Trend l\u00e4sst sich in der neuesten \u201cInformation Seeking and Consumption&nbsp;&hellip;<\/p>\n","protected":false},"author":242,"featured_media":45409,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"internal_tag":[],"topic":[],"coauthors":[],"class_list":["post-45405","blog_post","type-blog_post","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steigern Sie das Urheberrechtsbewusstsein Ihrer Mitarbeiter:innen\u00a0 - RightsDirect<\/title>\n<meta name=\"description\" content=\"74 % der Mitarbeiter kennen die Urheberrechtsrichtlinien, aber ihre Verhaltensweisen und Einstellungen sind falsch ausgerichtet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rightsdirect.com\/de\/blog\/urheberrechtsbewusstsein-der-mitarbeiter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steigern Sie das Urheberrechtsbewusstsein Ihrer Mitarbeiter:innen\u00a0 - 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