{"id":45837,"date":"2023-06-21T18:28:12","date_gmt":"2023-06-21T18:28:12","guid":{"rendered":"https:\/\/www.rightsdirect.com\/?post_type=blog_post&p=45837"},"modified":"2023-06-21T18:28:14","modified_gmt":"2023-06-21T18:28:14","slug":"vier-grundlegende-urheberrechtstipps-fuer-medizinische-kommunikationsexpertinnen","status":"publish","type":"blog_post","link":"https:\/\/www.rightsdirect.com\/de\/blog\/vier-grundlegende-urheberrechtstipps-fuer-medizinische-kommunikationsexpertinnen\/","title":{"rendered":"Vier grundlegende Urheberrechtstipps f\u00fcr medizinische Kommunikationsexpert:innen\u00a0"},"content":{"rendered":"\n
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Medical communications professionals are often responsible for developing internal education or employee training to improve their business. If you find yourself using copyrighted materials for internal education or employee training, you likely need to secure permissions for that reuse. In some cases, your organization may have a license or a subscription agreement that applies to the internal reuse of content. Check the terms and conditions of these agreements to see if your reuse is covered.\u00a0<\/p>\n\n\n\n
If the content in the presentation was previously published in a journal or other third-party publication, it may well require permissions for reuse, even if it is the result of your own or your client\u2019s research. Keep in mind that all copyright rights in the content are often transferred to the publishing journal. In such cases, you must seek permission to reuse that content from the journal that published the content.\u00a0<\/p>\n\n\n\n
There are many variations on what is meant by adaptation. It could be as simple as updating the colors or fonts to completely redrawing the figure. Whenever you adapt a figure, no matter how minor the adaptation, it\u2019s best to seek permissions and share a copy of the adapted figure with the rightsholder to ensure the adaptation does not alter the intent of the original material.\u00a0\u00a0\u00a0<\/p>\n\n\n\n
There is no set formula for determining whether a use of someone else\u2019s material is a fair use, but United State Copyright Law (Section 107 of the U.S. Copyright Act) sets out the following four factors for determining whether a use is a fair use:\u00a0<\/p>\n\n\n\n
The law says that you (or a court) has to weigh each of those four factors separately and then weigh them together to make the final determination as to whether a use of someone else\u2019s work is a fair use, and, as you can see, it is a very fact specific determination. That is, slight changes in the facts can result in a different fair use determination. <\/p>\n\n\n\n
There are some things that are usually fair use, including using relatively short quotations from works and using limited, relevant portions of works for commentary or criticism. <\/p>\n\n\n\n
However, and this is especially important for medical communications professionals to know, fair use does not generally cover reuse of content by private companies for business purposes, especially if the result is something that competes with the original works in the market. Always check with your editorial department and\/or your legal counsel if you think that what you\u2019re doing with content will constitute a \u2018fair use.\u2019 <\/p>\n\n\n\n
In the United Kingdom, Canada, Australia, and many other counties in the British Commonwealth, \u2018fair dealing\u2019 is a concept similar to fair use in the United States (though it is usually considered somewhat narrower \u2014 that is, the requirements for fair dealing are usually harder to meet than the requirements for fair use).<\/p>\n\n\n\n
Check with your editorial department and\/or your legal counsel in the applicable country for help in determining whether your proposed use would qualify as a fair use or fair dealing.<\/strong>\u00a0<\/p>\n\n\n\n As medical communications professionals, you will likely encounter other questions about how published material can be leveraged in your projects in a copyright compliant way. As with any questions with legal implications, the best approach is to consult with your organization\u2019s legal counsel or internal copyright expert. We also recommend ensuring you have processes and systems in place to encourage and simplify copyright compliance. Marketplace<\/a> from CCC | RightsDirect makes it easy to get pay-per-use permissions, order reprints, and purchase content for your medical communications projects from millions of works and thousands of publishers around the world \u2014 all in one place.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Die Wiederverwendung von Fachinhalten ist f\u00fcr die meisten medizinischen Kommunikationsprojekte von zentraler Bedeutung. Doch f\u00fcr einige Agenturen und Kunden bleibt …<\/p>\n","protected":false},"author":242,"featured_media":45838,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"internal_tag":[],"topic":[],"coauthors":[],"class_list":["post-45837","blog_post","type-blog_post","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n