Driving and measuring usage of subscriptions is critical both to publishers and librarians in demonstrating the value of scholarly resources to readers and researchers at an institution. However, increased off-platform usage and remote access challenges make it harder than ever to fully capture the content usage picture.
This webinar will present strategies for driving usage and repatriating ‘dark usage’ while still enabling researchers and readers to use workflows that function best for them.
How can marketing and sales colleagues work together to maximize usage? How can CASA (Campus Activated Subscriber Access) facilitate and increase off-campus usage? How do librarians want to collaborate with publishers in driving and measuring usage of their holdings? How can publishers work with third-party platforms such as ResearchGate in order to capture the full usage picture?